• Schlagwörter

  • With a little help of my friend: Joint innovation in service firm-manufacturing firm alliances

    Verfasst von boris am 16.08.2015
    Forschung

    Last week, my colleague Robin Pesch also gave a presentation on the topic of innovation management in alliances between manufacturing companies and service providers at the 75th annual meeting of the Academy of Management in Vancouver. It’s a joined work of Robin, me, my professor, Mrs. Bouncen, and Mr. Laudien.

    Our study focuses at analyzing the development of hybrid solutions in alliances between service firms and manufacturers. We especially aim at understanding how joint innovation can be improved in such a type of alliance. First, we are interested in how a service firm’s entrepreneurial orientation influences the joint innovation in service firm/manufacturing firm alliances. Second, we look for the moderating effect of different business logics and routines on the relation between entrepreneurial orientation and joint innovation within the alliance. Results indicate that joint innovation in the alliance is significantly affected by the entrepreneurial orientation of the service firm. A shared business logic moderates the effect entrepreneurial orientation has on joint innovation. We show that alliances among service firms and manufacturers provide a potential to enhance a firms’ portfolio of offerings without facing a need to fundamentally reorganize their value chain activities.

    Master and Servant – Directives and Learning in Alliances

    Verfasst von boris am
    Forschung

    Last week, my colleague Robin Pesch gave a presentation on the topic of interorganisational learning at the 75th annual meeting of the Academy of Management in Vancouver. It’s a joined work of Robin, me and Christian Lehmann.

    Our study clarifies how two configurations of inter-organizational learning of small and medium-sized enterprises (SMEs) in alliances with buyer firm influences product innovation performance. Our survey on 459 SMEs in three industries shows that the two configurations, which we frame as inlearning and knowledge combination, have different impacts on innovation performance in the alliance, measured by speed to market and product innovativeness. Inspired by previous research and preliminary interviews with managers, we further analyze how the coordination desire of the buyer firm during the alliance’s progress, visible in directives affects innovation in the alliance. Directives set by the buyer firm during the course of the project shape how inter-organizational learning configurations influence innovation performance. Inlearning has a greater influence on product innovation when SMEs experiences forceful buyer directives. On the contrary, knowledge combination is less effective when SMEs experience forceful directives of their buyers.

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